Viviane Reding, the European Union’s telecommunications commissioner, has thousands upon thousands of jobs to fill in the next few years and a huge chunk of the population completely uninterested in applying. Her solution? Open a campaign to prove that the information technology industry isn’t just for ‘’geeky’’ people.
Her main target is women, who should “prepare for a job in the I.T. sector, and not leave this entirely to their male colleagues,” she said while citing the following statistics, courtesy of IDG News Service:
Women accounted for 58 percent of all graduates in the EU in 2004, up from 55 percent in 1998. However, the proportion of female computer science graduates fell by 4 percent during the same period.
Last Thursday, she was more explicit, saying “I.T. jobs can be very sexy indeed.”